What makes Facebook Live slightly unnerving is also what makes it such a powerful tool to reach customers.
A live broadcast travels straight to your viewers, uncut and unedited.
Seems strange in a time when every picture posted to social media has been hand picked from about 30 versions of the same photo…
Cropped. Filtered. Brightened. Tagged. Captioned.
But a live video clearly has a magic that a photo just doesn’t possess, and we have the numbers to prove it.
According to Social Media Today, video posts result in 135% higher organic reach than photo posts, and the past three years have seen an explosion of video content.
Facebook, which generates about 8 billion video views on average per day, took advantage of this statistic with the launch of Facebook Live in January 2016.
What Facebook Live Does
Live lets you stream a broadcast of up to 90 minutes in real time to your Facebook newsfeed on mobile devices and desktops. As you broadcast, the screen displays how many viewers have joined your video, and you have the ability to view their “live reactions” through likes and the comments section.
Your viewers can subscribe to your videos and receive alerts whenever you’re airing a new broadcast. Once you’re done with a video, you can save it and keep it on your wall for others to view and comment on later
The RESULT: massive success. People spend (on average) three times longer watching a live video than a pre-recorded one.
The MESSAGE: you need to use Facebook Live to promote your brand. It’s awesome.
The STEPS: as easy as 1, 2, 3 (4, 5, 6, 7, etc.)
How to go Live: Mobile
- Go to News Feed and click “Live
- Allow Facebook to access your camera and microphone
- Choose who can see your “live” moment (friends, public, only you, etc.)
- Write a description of your video
- Tag your friends, add a location, & add an activity
- Choose orientation (horizontal or vertical) and add lenses, filters, writing, and drawing
- Click “go live”
- Click “finish” to end the video
- Go to a page you manage or to your personal page and look at the “write something box”
- Write a description
- Give Facebook permission to use your camera and microphone
- Press “Go Live”
How to Get the Most Out of Live
We’ve scoured the internet for some of the best feedback on how to make your live broadcasts work for you, and we’ve compiled the best advice from Facebook, Hubspot, Social Media Examiner, and more.
The following are tips and tricks to follow before, during, and after your broadcast to pull viewers in and get them engaging.
- Make sure your connection is strong
- Tell people you’ll be going live before you do
- Stay on the broadcast for at least 10 minutes in order to gather a group of viewers
- Introduce yourself several times
- Answer FAQs
- Respond to commenters BY NAME
- Ask for likes and shares
- Keep the camera moving so the scene is dynamic
- Keep it human and don’t worry about the mistakes
- Show people an “inside view”
- Post the video on your wall to allow viewers to see and comment later
- Continue to respond to comments after the broadcast is over
- Let viewers know the next time you will be live
But the most important part of going live is keeping things human.
What do we mean by that?
We mean that the charm of Facebook Live is that it is unrefined and spontaneous. It allows your followers to see the human side of your brand that is unscripted, silly, and relatable. You are going to make mistakes, stumble over a few words, and seem a little unpolished during a live broadcast…
AND THAT IS OKAY
Laugh a little.
Give people an inside view of the brand and the people making it all happen.
Because after all, a brand is nothing more than a personality, and if your personality stinks, your brand probably does, too.